Because of Google Panda and Penguin, there is now less value in using anything that could be classified as a “directory” to acquire links, and far more value in earning the links you need for good search rankings. Yes, they have made it harder on us – but thankfully, it is possible to earn links while going about your regularcontent marketing efforts. For example, you can acquire links by posting infographics on your blog or website. Infographics are now among the most frequently shared/linked to content there is, so they are highly effective link acquisition tools.
Bloggers and habitual social media sharers love to link to infographics because:
- Infographics mix things up. Linking to blog post after blog post can become an ineffective strategy after awhile. It is best to mix the types of content that you share and link to, so linking to a diagram of interesting graphics, along with informative but minimal text, can be a refreshing change of pace. If you post an infographic, someone who understands this principle may choose to link to you.
- Infographics make their own job easier. The purpose of the infographic is to make a tough concept easier to understand, so anyone who links to an infographic has less clarifying to do in their own content. Instead of trying to explain the concept themselves, they simply say, “This infographic by s___ explains more” with a link inserted. If your infographic has information someone else needs, they will be likely to reward you with links.
If you post a blog or article featuring a quality infographic and “put it out there” in the social media universe, you can expect to get linked to. That is, you will get linked to on the condition that the infographic features quality, correct information. Google’s own Matt Cutts spoke out about this recently, in response to a question about the infographic craze.
Specifically, he criticized sites that post infographics wherein, “They get far off topic, or the fact checking is really poor.” Cutts also warned against posting incorrect information in an infographic. “The infographic may be neat, but if the information it’s based on is simply wrong, then it’s misleading people,” he said. And because of that, it will expose itself as something that was poorly put together and thrown online for no other reason than to get shares and links – in other words, spam. As head of the Google Web Spam Team, Cutts hinted that the company is contemplating ways to penalize infographic spam in the future.
In short, a good infographic is one that has professionally designed graphics and teaches the audience something valuable. When it meets those two criteria, it can help the marketer acquire links from some very high quality sources. To speak with a Los Angeles web design firm that can design your next infographic and help you use it to your greatest advantage, contact Crest Media Internet Marketing.
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